The key to a modern approach for retail, services and events

Visual advertising methods are an integral part of successful marketing strategies, as people's eyes are almost automatically drawn to images. Visibly placed on walkways such as in pedestrian zones and entrance areas or at eye level in shop windows, customer stoppers and advertising boards attract potential customers. But time is becoming more digital: still images have long since ceased to be sufficient. A challenge for marketing - also for the planning of advertising materials for stationary companies in the retail and service sectors. In contrast to conventional paper advertising, digital advertising spaces offer flexibility, topicality and more opportunities for interaction between content and recipient. Jürgen Effner, Managing Director of TOPREGAL GmbH, explains how a modern advertising medium can be used to address and communicate information more efficiently.

Up-to-date and user-friendly

Out-of-home advertising visually advertises targeted services, products or offers. But it is also fast-moving and needs to be replaced regularly. This often demands more work and time from the staff on site and sometimes limits the creativity of marketing campaigns. To meet the need for constant topicality, digital customer stoppers such as the DKS-LED65 can instantly play video, audio and image files via interfaces such as USB, HDMI, Wi-Fi and Bluetooth. Moving advertising combined with sound attracts more attention than pure billposting. With the intuitive Android 11 system, every employee is able to play content, access websites and download apps.

Mobile and interactive

Companies need flexible advertising solutions to serve many touchpoints at the same time and make their presence felt. "Mobile advertising media such as the DKST-LED43 make it possible to try out different positions to address people," explains Effner. "This means that the viewer always encounters the messages in a new way, creating variety and excitement." Castors and a low weight ensure easy handling. This also facilitates transportation to and from events or trade fairs. The combination of moving image, sound and touchscreen opens up new, interactive forms of application: On the display, customers and guests can interact with elements such as digital brochures or menus, call up websites or watch videos, increasing engagement with the content and the depth of information.

Reliable and with a strong design

Trade fair stand design and trade fair planning in particular require the use of reliable and manageable advertising materials that also stand out visually. "Free-standing advertising steles such as the DKS-LED69 automatically attract attention. They are easy to set up and, with their high resolution and LED module, ensure optimum image quality in showrooms or at trade fairs, even in difficult lighting conditions," says Effner. Advertising messages or information about directions can be presented clearly via Wi-Fi, HDMI, USB or Bluetooth. Transport boxes such as the TB190-3 make it easy to transport three advertising displays at once. Special padding, aluminum profiles and steel corners protect against knocks and scratches, ensuring the longevity of the products, even if they are repeatedly relocated.

Weather resistance and a wide range of variants

Whether in front of a store, at open-air events or at specific locations - durable and stable advertising media are needed to withstand the effects of the weather. With protection class IP55, outdoor customer stoppers such as the DKSO-LED55 can be positioned outside all year round and withstand temperatures from -20 to 60 degrees Celsius. Stability and theft protection are ensured by fixing to the ground with anchor bolts and the massive weight. An integrated timer prevents unnecessary energy consumption. TecMaschin digital advertising displays from TOPREGAL for indoor and outdoor use are available in various designs and sizes, allowing companies to choose the right advertising medium for every type of information transfer.

TecMaschin Digital advertising screens